IP
TELEPHONY GAINING ACCEPTANCE
Sage Research Releases New Study
of US Businesses
Natick,
MA - September 18, 2001 - IP telephony appears to be on the verge
of a breakthrough, according to a new study published by Sage
Research, Inc., although significant risk factors to its deployment
still exist. The vast majority (86%) of US organizations surveyed
report they are in various stages of evaluating or deploying IP
telephony, revealing a strong interest in the technology. The
study also highlights, however, a number of factors which could
deter these organizations from deploying IP telephony, including
perceptions that the technology lacks maturity and skepticism
about the level of cost savings that can be realized.
"We've
all heard the rosy forecasts for IP telephony," notes Kathryn
Korostoff, Sage's President. "Sage designed this study to
measure actual deployment plans to get a realistic, conservative
measure of organizations' plans to use IP telephony. While these
results indicate a significant near-term opportunity, the research
also identifies some risk factors. These will need to be addressed
by suppliers if customer plans are to be fully realized."
The
report identifies a significant challenge for IP telephony equipment
vendors: organizations tend to keep their PBXs well after they
have been depreciated. In fact, more than half of the organizations
surveyed have equipment that is at least five years old, and thus
is likely depreciated. This challenges the widely held assumption
that demand for IP PBXs will occur when legacy equipment is depreciated-clearly,
additional benefits must be realized to compel customers to migrate
to IP PBXs.
Another
risk factor is that existing PBXs are underutilized. Nearly half
of the organizations report that they have significantly fewer
telephones connected to their PBXs than the equipment accommodates.
Surprisingly, this overcapacity is independent of the age of the
equipment.
The
research also addresses the "lease vs. buy" decision
organizations face in deciding on IP Centrex vs. IP PBX. "IP
telephony will allow carriers to overcome the traditional limitations
of Centrex," notes Korostoff. "While the availability
of IP Centrex services is limited, our research indicates that
customer awareness of and favorability towards these services
are growing." The study also analyzes key selection criteria
used by organizations purchasing IP PBXs.
For
the study, telecommunications professionals from 157 US organizations
were surveyed regarding their current and future use of IP telephony.
These professionals primarily represent organizations spending
more than $5,000 per month on telecommunications services.
Executone
Mountain West grew 48% last year; Payzant expects to exceed that
level of growth in 2001.
"We've
had wonderful success over the years, thanks to our great team
and longstanding customer relationships," continued Payzant.
"These improvements to our product and service lines will
serve to strengthen those relationships because they demonstrate
our renewed commitment to customer service."
Mountain
West Telecom has broadened its offerings of best-in-class products
for data and voice communications to provide integrated applications.
A pioneer in telecommunications, the company has been delivering
mission critical products and services to hospitals, municipalities,
the federal government and businesses in Utah for more than 50
years. In addition to providing basic telephone and voice mail
systems, Mountain West has added advanced applications like speech
recognition, unified messaging, wireless and Internet protocal
(IP) telephony to meet the changing requirements of its customers.
Two
senior positions have been created and Dale Zuelch and Iain Beveridge,
industry veterans with over 20 years of telecommunications experience,
have joined the company to help spearhead its new direction. Zuelch,
vice president of sales, is strengthening the sales team, growing
sales and developing strategic partnerships to insure that Mountain
West Telecom provides effective, best-in-class products and service.
Beveridge, vice president of operations, is building an operations
team to support the sales effort and meet the evolving service
requirements of today's businesses. "We're strengthening
communications," explained Beveridge. "From Web-based
service requests to simply making sure all technicians are available
by cell phone, we're focused on making our customers' experiences
with us even better." The company plans to add between 10
to 15 employees over the next year, as well as emphasize certification
training.
For
more information about Mountain West Telecom's new product line
and enhanced services, visit the company's new Web site at www.mtnwesttelecom.com.
Locally-owned
and operated, Mountain West Telecom provides a full range of telecommunication,
data and voice network products and services to businesses in
several western states, including Utah, Wyoming, Idaho and Nevada.
The company also has installed and manages a number of national
accounts.